When you bring in a fractional CMO, you need someone who has truly operated at the highest level. Someone who understands what it means to sit at the executive table, make commercially consequential decisions, and be fully accountable for outcomes. That’s the experience I bring.

​

I spent nine years as Chief Marketing Officer at ISI Markets Group, following a long and successful tenure at The Economist Group, where I rose through multiple senior marketing leadership roles. At ISI, I was part of the executive team that led the carve‑out from Euromoney Institutional Investor into an independent, investor‑backed business. I built the company’s international marketing function from the ground up, significantly expanding its scale, influence and commercial impact, and played a key role in delivering a second successful private‑equity exit in 2020. That journey gave me a deep understanding of what investors expect from senior leaders in portfolio companies.

​

Alongside setting strategy, I’ve always made a point of being deeply involved in the effective execution of projects, programmes and campaigns. I’ve led the adoption of new technologies, channels and capabilities that moved the needle, including:

​

• Implementing marketing automation platforms (HubSpot, 6sense, Drift)

• Acting as project lead for a company‑wide Salesforce rollout

• Building Account‑Based Marketing capability

• Leading a long‑term SEO transformation

• Developing a new e‑commerce revenue stream

 

I now bring that blend of leadership and practical delivery into the second stage of my career as a fractional CMO, typically partnering with private‑equity‑backed businesses to embed best practice and deliver ambitious growth. What has struck me is how often the challenges I’m asked to solve are ones I’ve tackled before, sometimes many times. That pattern recognition means I can move quickly from diagnosis to planning to execution.

​

But experience alone isn’t enough. I bring a calm, pragmatic and mature approach to complex situations, and I communicate clearly and confidently with boards, investors and senior stakeholders to ensure alignment, momentum and accountability.

​

Ultimately, results matter most. I work closely with clients to define meaningful success metrics, set clear targets and ensure progress is visible and measurable. That way, marketing becomes not just activity, but a genuine driver of enterprise value.