top of page
Fractional marketing leadership for PE-backed and scaling B2B companies
Revenue-aligned Marketing Model Design
I anchor the marketing function to revenue targets. What does this look like in practice? Rather than disconnected campaigns, a system is built that:
1
Maps demand generation to sales requirements and capacity
2
Creates prospect and lead generation targets that are calculated from reverse funnel analysis
3
Establishes clear ownership between marketing and sales
4
Has defined conversion and success metrics at each stage
Consequently, marketing becomes a reliable and predictable contributor to growth, not a black box.
bottom of page