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Fractional marketing leadership for PE-backed and scaling B2B companies
Marketing/Sales Silo Elimination
Growth breaks down when marketing, sales, and leadership are pulling in different directions.
I help align the entire commercial engine around a single set of priorities, metrics, and decisions, so marketing stops being a support function and starts driving revenue.
What that looks like in practice:
1
A shared view of where revenue is meant to come from
2
Clear target customers, buying journeys, and messages sales can actually use
3
Agreed definitions of leads, pipeline, and ownership
4
A regular operating cadence between sales, marketing, and leadership
Because I sit at leadership level but work day-to-day with teams, I act as the connective tissue between strategy and execution. I challenge assumptions, remove friction, and keep everyone focused on the outcomes that matter.
This results in better pipeline quality, fewer wasted efforts, and a more joined up GTM strategy.
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